Our Story


HEC was founded by a mom + marathon runner who was looking for makeup to stay on during long distance runs and last into her kids’ soccer practice or a business meeting after her workout. Shocked to come up empty on searches she set out to use her corporate executive experience to found HEC.

Since the launch on October 2016, the company has been named a “the Future of Beauty” brand by FounderMade (the shark tank of beauty), has staff working in 25 US states, and sales worldwide.  Over 50% of our business is from return customers.


Ships anywhere in the US + globally through online retailers